May You Find Your Thing

May you love it the way Steve Jobs loves his clicks

Ria Tagulinao


Photo by mentatdgt

Back when Bob Iger was at the helm of Disney and Steve Jobs was still around, they would do all these fun top-secret CEO stuff. Steve would take the Disney exec through multiple doors — swipe cards, biometrics, exactly what you’d expect— and they’d arrive at the mythic place where all the tech magic happens: the Apple Design Lab.

The room houses tables covered with blankets. Like a magician, Steve would pull off a blanket, revealing to Bob all these devices that he had yet to show the world.

On one occasion, he asked Bob to put his ear down next to a port. Steve was holding a cord with a magnetic DC connector. (If you’re an Apple fan, you might recognize this as the MacBook MagSafe charger where the cord just gets sucked into the port.)

Listen to this, he told Bob.

Then he put the connector in. Click.

Then out. Click.

In. Click. Then out. Click.

“Yes?”, Bob asked, waiting for something to happen.

And Steve goes: “Don’t you just love that sound?”

The sound, as he explained to Bob, tells the user that the connection has been made. “It’s convenient. You know. You don’t even have to think…



Ria Tagulinao

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